OPPORTUNITY DRIVEN MARKETING
Market to the
Opportunity
Within every product line, and across every sales channel, ZIO can help you acquire better shoppers, mitigate churn risk, and maximize the value of every shopper. Don't just market to a handful of behaviors - optimize the value of every shopper and Market to the Opportunity.
OUR APPROACH
Optimize Every Touch
of the Shopper Lifecycle
Every day. Of every week. Of every month. There is an opportunity to engage with a shopper that will generate a sale, maintain share-of-mind, or prevent churn. ZIO identifies, mobilizes, and monetizes these opportunities - at a scale never seen before.
ACQUIRE
ENGAGE
CONVERT
30%
Lift
in targeted marketing effectiveness
$57
Million
in identified shopper opportunities
*Pilot Retailer
22x
Increase
in post-purchase
cross-sell from in-store to web
RETAIN
Increase
2x
in shopper
re-engagement
OPPORTUNITIES
Welcome to Your
Unfair Advantage
As with everything we do, these programs work across all sales channels (including in store) and can mobilize the shopper across virtually all marketing channels.
+ AUTOMATED PROSPECTING
+ PREDICTED PURCHASE
+ CHURN RISK
+ CONTINUITY MANAGEMENT
+ SEASONALITY
+ LOW INVENTORY
+ BACK-IN-STOCK
+ WIN-BACK
+ MORE!
Target Your Best Future Customers
Scale your new shopper acquisition strategies by identifying rock-star "look-a-like" audiences from your existing shopper base, combined with their predicted lifetime value.
Own & Expand the
Shopper Relationship
With pragmatic personas, product receptivity, seasonality, and continuity built in, you're able to maximize opportunities to expand your purchasing relationships.
Decrease Churn
Across Your Brand
What's better than winning back a customer? How about not losing them to begin with. With Active Churn Risk, now you can identify "churning" before the shopper has churned.
THE BUZZ
“ZIO has taken the incredible relevance of behavioral marketing, and extended it across every retail sales channel.”
SHOPPER360™
The Most Advanced
CDP in the History
of Retail
Retail has unique needs in their Customer Data Platform, so we built a unique solution. From marketing to analytics, it’s built to enable your (and our) customer intelligence practices. The best part - we decided to give it to you.
Gratis. Freely available to any retailer.
BEYOND360™
Enterprise Customer Intelligence Meets
the 360 View
Our Beyond360 platform is a custom designed Cognitive Framework that identifies, prioritizes, and mobilizes customer intelligence driven “Opportunities” within your Shopper360 data, unlocking insights from across your sales channels and across your brands.
CONTACT US