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OPPORTUNITY DRIVEN MARKETING

Market to the

Opportunity

 

 

Within every product line, and across every sales channel, ZIO can help you acquire better shoppers, mitigate churn risk, and maximize the value of every shopper. Don't just market to a handful of behaviors - optimize the value of every shopper and Market to the Opportunity.

OUR APPROACH

 

Optimize Every Touch

of the Shopper Lifecycle

 

 

Every day.  Of every week.  Of every month.  There is an opportunity to engage with a shopper that will generate a sale, maintain share-of-mind, or prevent churn.  ZIO identifies, mobilizes, and monetizes these opportunities - at a scale never seen before.

ACQUIRE

ENGAGE

CONVERT

30%

Lift

in targeted marketing effectiveness

$57

Million

in identified shopper opportunities

*Pilot Retailer

22x

Increase

in post-purchase
cross-sell from in-store to web


 

RETAIN

Increase

2x

in shopper

re-engagement

 

OPPORTUNITIES

Welcome to Your

Unfair Advantage

 

 

As with everything we do, these programs work across all sales channels (including in store) and can mobilize the shopper across virtually all marketing channels.

+ AUTOMATED PROSPECTING

+ PREDICTED PURCHASE

+ CHURN RISK

+ CONTINUITY MANAGEMENT

+ SEASONALITY

+ LOW INVENTORY

+ BACK-IN-STOCK

+ WIN-BACK

+ MORE!

Target Your Best Future Customers

 

Scale your new shopper acquisition strategies by identifying rock-star "look-a-like" audiences from your existing shopper base, combined with their predicted lifetime value.

Own & Expand the

Shopper Relationship

 

With pragmatic personas, product receptivity, seasonality, and continuity built in, you're able to maximize opportunities to expand your purchasing relationships.

Decrease Churn

Across Your Brand

 

What's better than winning back a customer? How about not losing them to begin with. With Active Churn Risk, now you can identify "churning" before the shopper has churned.

 
 

THE BUZZ

“ZIO has taken the incredible relevance of behavioral marketing, and extended it across every retail sales channel.”

SHOPPER360™

 

The Most Advanced

CDP in the History

of Retail

 

 

Retail has unique needs in their Customer Data Platform, so we built a unique solution. From marketing to analytics, it’s built to enable your (and our) customer intelligence practices. The best part - we decided to give it to you.

Gratis. Freely available to any retailer.

BEYOND360™

 

Enterprise Customer Intelligence Meets

the 360 View

 

 

Our Beyond360 platform is a custom designed Cognitive Framework that identifies, prioritizes, and mobilizes customer intelligence driven “Opportunities” within your Shopper360 data, unlocking insights from across your sales channels and across your brands.

 
 

CONTACT US

Questions?

Comments?

Drop us a

quick line.